From The Power Paradox to Echo
Purpose
The concept of our project has been meticulously developed to illuminate the pervasive state of misinformation and manipulation that impacts our information consumption, polarizing views through the influence of AI and political agendas. In the realm of net culture, digital citizens are increasingly trapped within echo chambers, where the repeated exposure to similar ideas not only amplifies misinformation but also crafts a distorted reality. This perpetuates a cycle where the public is constantly misled by fragmented yet compelling narratives driven by corporations, the power of AI, and government agendas. Our installation aims to encapsulate the contemporary state of our society through a multimedia and multi-sensory interactive experience, creating beautified, illusional spaces that engage the public who may not realize their true surroundings or the nature of the information they consume. This project seeks to provoke thoughtful discussion and challenge these pervasive issues. We intend to engage audiences directly on these critical matters and explore the dynamics of digital citizenship in our interconnected world.
Concept
'Echo’ is an immersive installation that delves into the power imbalances of our digital era by exposing how social media and AI can distort reality. It simulates a world where manipulated shadows of information obscure truth, much like figures lurking just beyond direct sight. 'Echo' challenges visitors as digital citizens in an evolving landscape to discern the authenticity of fragmented and overwhelming digital data, prompting a deeper consideration of how such narratives shape public consciousness and distort our perceptions of reality.
This is a collaborative project involving Binna Lee as the Creative Director, Sichun Zhang as the Visual Designer, Roy Yang as the Creative Technician, and Jay Torin as the Sound Designer. Together, we aim to highlight the transformative potential of artistic expression to challenge prevailing narratives and reevaluate the impact of our digital engagements.
This installation uses visual and audio-reactive technologies to create an interactive, projection-mapped hollow cube sculpture with threads. The cube is filled with fragments of cascading lights that dynamically respond to audience voices and soundscapes, symbolizing the echo chambers of digital media.
Team Echo
At Team Echo, we aim to use artistic expression to challenge prevailing narratives and reassess the impact of our digital interactions.
Binna Lee
Creative Director
Cici Zhang
Visual Designer
Roy Yang
Creative Technician
Jay Tobin
Sound Designer